CAMPAIGN EFFECTIVENESS

Prove the real-world impact of your campaign by connecting QMS exposure to in-store footfall and online behaviour using Lifesight’s dataset of over 4 million mobile devices.

Measure the true effectiveness of your campaign through independent post-campaign analysis, tracking shifts in awareness, brand perception and purchase intent across a representative sample of New Zealanders.

Plan campaigns with greater precision using audience intelligence from more than 4 million mobile devices, combining behavioural and category affinity data with every QMS site.