PROGRAMMATIC
ENHANCING
DIGITAL OUT OF HOME CAMPAIGNS
Programmatic Digital OOH (PrDOOH) uses technology to make buying Digital Out of Home simpler, smarter and more flexible. It enables brands to target audiences with greater precision across our national OOH network, strengthening both DOOH and broader omnichannel campaigns.
By incorporating location-based and behavioural data, campaigns can reach audiences at the most relevant moments and adjust delivery in real time to maximise impact.
Our platform is fully integrated with Perion and Vistar Media and accessible through all major DSPs, making it easy for brands and agencies to activate programmatic campaigns across the QMS network.
THE GROWTH OF
PROGRAMMATIC DOOH
NZ advertisers continue to embrace pDOOH advertising, according to the IAB NZ ‘Programmatic DOOH in NZ Five Years On’ 2024/25, which found continuous year-on-year growth.
Find out how to incorporate Programmatic buying into your brand's OOH strategies.
CONTACT US
Q-TECH
ADAPT & THRIVE
DYNAMIC CONTENT OPTIMISATION
Real-time content optimisation and operational intelligence ensure greater audience engagement.
VERIFICATION & ACCOUNTABILITY
An agnostic approach to ensure campaign transparency and accountability.
DYNAMIC AD SERVING & CONTENT
Real-time content optimisation and operational intelligence ensure greater audience engagement.
VERIFICATION & ACCOUNTABILITY
An agnostic approach to ensure campaign transparency and accountability.